Photo: Sean Norona

Changing the flight of bird conservation

U.S. Fish & Wildlife Service

The Issue

Since 1970, there are 3 billion fewer birds worldwide. Glass collisions are the second-leading human-related cause for bird loss today.¹ The annual loss of birds due to glass collisions is at a minimum of 1.28 billion and as high as over 5 billion birds in the U.S.A., with potentially billions more worldwide.² This is because birds cannot perceive glass and often mistake it for surrounding habitat reflected on the exterior window surface or attempt to fly through glass barriers to reach habitat that can be seen on the other side.

The Solution

With nearly two-thirds of North American birds at risk of extinction, now more than ever, we have a responsibility to protect our feathered friends. Feather Friendly® Bird Collision Deterrent Markers are a simple solution that makes a significant mark in bird conservation.

We are a trusted choice for preventing bird collisions on campus. Our markers are highly effective in making glass visible to birds and avoiding deadly collisions without compromising a building’s aesthetics or views inside and out. Unlike full film, only the markers remain on the glass, covering approximately 8% of the total glass area.

Since 2006 we have installed over 7M sq ft of product worldwide with a durability and longevity of 15+ years. Our products are tested and approved by the American Bird Conservancy and Dr. Daniel Klem Jr., and supported by the National Audubon Society, FLAP Canada and many others.

The Collaboration

Feather Friendly® has had the great pleasure 
of collaborating on various conservation initiatives with U.S. Fish and Wildlife Service locations around the country. Successful projects include the Minnesota Valley National Wildlife Refuge, the Laguna Atascosa National Wildlife Refuge, and the Neal Smith National Wildlife Refuge to mention a few. Feather Friendly® solutions are the perfect complement to the U.S. Fish and Wildlife Services' commitment to "working with others to conserve, protect and enhance fish, wildlife, plants and their habitats for the continuing benefit of the American people." 

Become Part of Our FREE Project Recognition Program

This is our way of thanking you for helping our feathered friends - and it’s a great way to educate people about the issue of bird-glass collisions. Join our FREE project recognition program today!

Learn More

FREE Project Recognition Program

This is our way of thanking you for taking action to save birds - and it’s a great way to educate people about the issue of bird-glass collisions. Join our FREE project recognition program today!

Learn More
U.S. Fish & Wildlife Service
Exclusive Design
U.S. Fish & Wildlife Service Exclusive Design

Feather Friendly® has a wide variety of mitigation options available with endless customization capabilities for designs and finishes. In addition, we have specially developed a unique U.S. Fish & Wildlife Service logo design. This exclusive option is available to you for the same price as our stock designs!

Shown in Large-scale Pro

  • Available in White for Reflective Glass and Combination Glass surfaces
  • Available in Black for Fly-through Glass surfaces

Also available in Medium-scale Pro DIY

  • Available in White for Reflective Glass and Combination Glass surfaces
  • Available in Black for Fly-through Glass surfaces

Case Studies

View previous projects here
Photo: The Convenience Group, Inc. & Thomas Ryon of NREL
Large-scale Pro
National Renewable Energy Lab
Golden, Colorado
Photo: Washington College
Large-scale Pro
Washington College
Chestertown, Maryland

Used with permission from the USFWS.

Get in Touch
Canada: 2207 Dunwin Drive, Mississauga, 
Ontario L5L 1X1
Local Phone:
844-922-4737 (844-92-BIRDS)
North America Toll-Free:
1-888-874-1755